Revenue Impact
Between July and October 2024, the site generated $20,000 in organic revenue, with 72 bookings through the calendar, contributing an additional $36,000.
Client Overview
Timeless Spa Center, a luxury medical spa in Lexington, KY, aimed to drive appointment bookings and treatment sales through their new website. I joined in July 2024 to build their online presence from scratch.
Challenges
The site had zero organic traffic, minimal indexing, and significant technical SEO issues, including redirect loops, poor sitemaps, and filler content. Only the homepage was indexed, with several unnecessary pages left by developers.
SEO Strategy
1. Technical SEO Audit & Fixes
I conducted a deep technical audit, fixing structural issues and clearing filler content. The site was simplified by removing unnecessary pages, resulting in a lightweight, optimized platform ready for rankings..
2. Local Keyword Research & Mapping
Lexington-specific keyword research highlighted searches for treatments like “facials for acne.” I restructured offerings into seven categories targeting local search intent. The homepage and shop pages were optimized for high-volume, relevant keywords.
3. Website Optimization
Content across all pages was rewritten to align with keyword intent and enhance user experience. Meta titles and descriptions were revamped to boost click-through rates.
4. Business Profile Setup & Optimization
Business profiles were created and optimized on Google, Bing, and Apple. A booking button was added to Timeless Spa’s Google profile, generating 2-3 appointments weekly from the start.
5. Citations Campaign
Fifty high-quality citations were built across national and state directories to establish NAP consistency and secure backlinks, boosting local rankings.
Results in Three Months
Clicks and Impressions
The site achieved over 1,000 clicks and 16,000 impressions. Daily clicks surpassed 10, bringing highly relevant, high-intent traffic to this local business.
Keyword Rankings
Timeless Spa ranked in the top 10 for service-specific keywords like “liquid botox” and “cryo facial” and top 3 for high-intent terms such as “facials near me.”
What’s Next?
Next steps include a one-year content plan with 4-5 monthly blogs targeting user queries, plus a backlinks campaign and 50 new citations to expand domain authority further.
