Results in Three Months
- Clicks & Impressions: 731+ clicks and 29,000+ impressions, with over 10 daily clicks.
- Revenue: $49,000 in organic revenue from Nov 16 to Dec 15, 2024.
Client Overview
Dermafix Spa, a medical spa in Sarasota, FL, offers body and facial treatments. In September 2024, their newly launched website aimed to drive bookings for high-value packages and boost individual treatment sales.
Challenges
The website had no organic visitors, with only the homepage indexed. Technical SEO issues, including redirect loops, canonical errors, and filler content, required immediate attention. Local search visibility was also lacking.
SEO Strategy
1. Technical SEO Audit & Fixes
I conducted a detailed audit, resolving redirect loops, removing unnecessary pages, and streamlining the site for better performance. This created a well-optimized foundation for rankings.
2. Local Keyword Research & Mapping
I analyzed Sarasota’s search patterns to optimize pages for local queries like “med spa in Sarasota” and “facials for acne.” Service pages were restructured to match user intent and improve visibility.
3. Website Optimization
Website copy was rewritten to enhance SEO and engagement. Meta titles and descriptions were optimized to improve click-through rates and drive traffic.
4. Business Profile Setup & Optimization
Google, Bing, and Apple business profiles were created and optimized. A booking button added to the Google profile generated 2-3 weekly appointments, increasing steadily.
5. Citations Campaign
Fifty high-quality citations were built, boosting local rankings and domain authority through NAP consistency and backlinks.
Next Steps
Focus shifts to content creation, with a one-year calendar of 4-5 blog posts/month targeting user queries. A backlink campaign and an additional 50 citations are planned to boost authority and engagement further.
